King of the meadows wants to reach the public at large: farmers, scientists, teachers, artists and decision makers, but above all: citizens of both cities and rural areas, young and old. In the Netherlands and abroad. King of the meadows wants to reach these people because daily habits contribute a great deal to the quality of the environment. Do you want to know how we are going to reach this audience? Online ofcourse, but especially offline. We want to visit and meet them in real live. In order to do so, we organize a variety of activities: debate gatherings, college tours, presentations, guest colleges, performances and an annual Meadows summit. We welcome everyone. We try our best to combine content with for example music, visual arts or poetry. Culture and nature are after all inextricably interrelated.