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Pilot Biodiversity and Dairy



The World Wildlife Fund and FrieslandCampina, one of the world’s largest dairy companies, joined forces to market “meadow-bird friendly milk.” It started as a pilot project with six farmers in Friesland who wanted to take meadow birds into account when operating their farms. WWF helped define criteria to determine what makes a farm meadow-bird friendly, and farmers who met these criteria were awarded a bonus paid for by a FrieslandCampina sustainability fund. Rabobank participated as well by offering farmers discount on finance expenses.

To promote nature-friendly farming Pilot in 2015 and 2016 Wereld Natuur Fonds, FrieslandCampina en Rabobank.