In the post-war decades, the hegemony of cow juice went unchallenged. In an aptly bovine manner we drank from the cup provided by the Milk Marketing Board and others, drinking in the stuff about calcium gain and nutrients. Then came the backlash. An article by Anne Karpf in 2003 started with the immortal line “Does God’s own PR company handle the account for milk?”, before exposing alleged trumped-up health benefits, allergies, intolerances and animal exploitation.
Read more about the impact of milk on the environment (The Guardian, 2009).